This playbook highlights the critical principle that data must flow freely and with purpose across the organization to generate value. Simply storing data without integrating it into decision-making and operations is a missed opportunity.
Like blood circulating through a healthy body, data should continuously move across systems, processes, and teams. It must not stay locked in silos.
Just as blood supplies oxygen continuously, data must be available in real-time (or near real-time) to drive accurate, timely decision-making.
Data must be leveraged in everyday business processes — not just for reporting. This includes front-line use, automation, and proactive alerts.
Data is not fat to be stored indefinitely "just in case." Hoarding leads to increased cost, complexity, and potential privacy risks. Retention must be intentional.
Value comes from usage, not from mere existence. Data must serve a purpose and drive action to be meaningful.
Organizations must design architectures, policies, and incentives to treat data as a bloodstream — vital, circulating, and central to enterprise function.